This cost-share program will work with farms to develop marketing tools to achieve agritourism goals aiming to increase the number of visitors to their farms. With the addition of marketing funds, the farm gains the opportunity to increase demand for farm experiences and attract more visitors with the potential to increase on-farm sales and overall farm value. Agritourism is a value-added option to steady and enhance the revenue stream beyond the harvest. This project aims to build more profitable operations, inspiring the next generation to farm, preserving farm land and contributing to rural community vibrancy.