The NC Egg Association will launch a multilevel awareness campaign to educate urban and suburban consumers on how the state’s egg farmers produce safe, healthy eggs while providing excellent animal care, protecting the environment and being active in their communities. Through video, social and combined paid and earned media outreach, the campaign will convey how egg farming positively impacts local economies where egg farms are located, which is primarily in rural tobacco areas. The outreach will increase consumer confidence in, and demand for, eggs, which will benefit North Carolina’s rural economy and increase jobs within the egg and poultry industries.