The Eastern NC Christmas Tree Growers Association will work with a media company to produce a series of short videos promoting the industry. The Association will collaborate with a web designer to redesign their consumer focused website and association focused website. All promotional videos and the updated website will be advertised via digital marketing. Through digital marketing, consumers are exposed to choose and cut farms located in the Eastern region of NC. The intent of this program is to provide greater opportunities for the eastern Christmas tree growers to reach consumers using modern marketing methods which will encourage a greater quantity of consumers to visit local Christmas tree farms.
