Consumers/Farmers: Bridging the Gap

Year Funded

2021

Amount

$111,900

The Johnston County Tourism Authority in partnership with NC Cooperative Extension Johnston County Center staff and the JoCo Grows Agriculture Steering Committee, will endeavor to bridge the gap between consumers and the farming community by executing several innovative marketing projects, hold public on-farm events, design a cost share grant program, and engage in educational outreach to support agricultural profitability and productivity for Johnston County farmers.

The target audience for these campaigns are local Johnston County residents, the five surrounding counties, and visitors traveling through the county to drive visitation and revenues for the county’s farming community.

Ms. Donna Bailey-Taylor
Johnston County Tourism Authority 234 Venture Drive Smithfield, NC 27577